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Cottoning on to Quality with Supima

At IQ, it’s of paramount importance that our apparel is made using premium-quality cotton. We want our customers to look good and feel good in a garment that really makes a statement: The power of an iconic quote fused with first-class, fashionable fabric.

Our partners English Fine Cottons (EFC) spin the cotton used in IQ’s products – called ‘Supima’ – at a former Victorian mill in Dukinfield that’s undergone a multi-million-pound restoration, but what is it that makes Supima so special?

Firstly, it’s recognised on a global scale as a superior type of cotton and is grown exclusively in the USA – specifically in the west and south-west states of California, Arizona, Texas and New Mexico. Supima represents less than 1 percent of cotton grown in the world and is unique when compared to other cottons because of its extra-long staple fibre – resulting in three distinctive properties: strength, softness and colour retention. The Supima cotton sourced by EFC is bought directly from JG Boswell – a 200,000-acre farm in sunny California.

Secondly, it’s farmed using state-of-the-art technology and processes. From GPS navigation used on tractors to plant and harvest the cotton to satellite technology and soil monitors, Supima farmers are growing world-class cotton in an environmentally-friendly manner. At JG Boswell, the cotton is farmed with such a high degree of precision that the plants all grow within an inch in height to each other. They are harvested at exactly the right time by combine harvesters run on GPS navigation systems – leading to uniformly high levels of consistency in the cotton, as well as complete traceability.

Thirdly, it’s twice as strong as regular cotton – making for impressively resilient products. The longer fibre resists pulling, breaking and tearing, as well as eliminating bobbling and imperfections.

Finally, it’s easy to care for! You’d be forgiven for thinking that any garment made from Supima would have to be treated with some extra TLC – given its luxurious quality – but it needn’t be handled any differently to regular cotton items. The more a Supima cotton product is washed and worn, the softer it becomes. This trait, combined with its durability and long-lasting colour, means that our IQ clothing ranges will continue to stand out over the course of time for all the right reasons.

For more information about Supima cotton, visit www.supima.com

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